It’s amazing what a little targeted research can do.
When looking to develop a new app for high school students, Ideator Faique Moqeet originally thought his target audience might value an organizational tool to help track their academic and extracurricular achievements. But after a 5-week pilot program, he discovered they preferred to have access to content from people who had achieved ambitious goals, and a place to find opportunities relevant to their interests. Based on this feedback, Admit Hero was born.
A prolific website and application developer, Ideator John Weidner knows the value of receiving feedback from potential users during the development process. What he doesn’t like is the high cost of videos from website testing vendors, and the fact that many of the videos are too long, which dilutes their value.