In 2015, one of the first ideas Ideator showcased on our blog was the Penguin App, a social networking app that allows people to connect based on their mutual interests rather than just physical appearance. At the time, the app was still in the developmental stage, but we are proud to announce that Ideators Sidao Li, Phillip Duong and Andres Santana have come a long way since then – including submitting their product for acceptance to the Apple App Store.
Suppose you’re in a new town for a business trip. It’s the end of the day, and you want to find a good restaurant or some interesting activity for the evening. You could do some research on social media, but that takes time and can often be hit-or-miss. Faced with an abundance of choices, chances are you make a blind pick and hope it turns out good. (more…)
When Phillip Duong, Andres Santana and Sidao Li surveyed the social networking website landscape, they noticed that the connections made on those sites often seemed shallow and superficial. Attributing it to the fact that most social networking sites require users to post a photo of themselves, the two began looking for a way to create more personal and intimate connections. In the process, they asked themselves a bold question: What if physical appearance was taken away from the equation of making new connections? (more…)
In the pre-digital age, marketing was usually a simple matter of dollars and cents: spend more, get more. There were only so many ways to reach people, and those avenues were rigidly controlled: expensive TV spots, giant billboards on the highway, glossy magazine spreads…that sort of thing. Big money was the only way to get a ticket to that game. But fortunately, the rules have changed. Today, you can reach people more easily than ever before. And if you can pull off something ingenious, people will respond. So before you start loosening the purse strings, think about just how far you can get with a great idea.
Think about it: if you can engage with the interests of your audience, you can draw them into your world and get them thinking about what you can do for them. Launch a fun contest through your social media channels that encourages people to participate in a creative way. Ask them to do something fun like a picture contest, or engage them with a trivia game they can share with their friends. Offer the winner a free version of your product or service to get the word out to everyone who plays. Check out the fun contest we did for San Diego Startup Week!
If you go out into the community and bring your skills to their table, it’s a win-win situation. You get to help others while letting them know about you and what your company does. It’s more subtle than marketing, but it can have an even more dramatic effect. Proving that you’re useful to others by meeting them where they live will encourage them to seek you out down the line when they find that they need what you’re selling. And in the meantime, you can really do some good.
Socially conscious networking
Your social networking platforms – Twitter, Facebook, and so forth – don’t have to be about direct appeal to the consumer. You can use them to engage with the issues that concern you and your company. You may be talking about something wholly unrelated to what you do, but when people start to take notice of who’s speaking, they’re likely to follow you further than you’d think. Remember: you get more flies with a honey pot than you do with a spider web.
No question about it: it’s been a barn-burner. The rate at which human beings are learning and inventing has been increasing by leaps and bounds over the past couple of decades. Since the turn of the millennium, the entirety of knowledge has been doubling every year. That means that we learned as much about the world over the past twelve months as we did in all of preceding human history. As the futurist Ray Kurzweil noted in 2001: “We won’t experience 100 years of progress in the 21st century – it will be more like 20,000 years of progress (at today’s rate).” (more…)
Boss’ Day is coming up on October 16th. If you’re thinking that now’s the time to become your own boss, here are some tips to help you get started.
Choose the right business for you.
What drives you to get up in the morning? What interests you the most? Starting and running a business is too much work to engage in something you don’t enjoy. If you’re not passionate about what you do, your employees won’t be either.
A website plays a critical role in the success of your startup, but only if it appears high in search results. With 91 percent of U.S. internet users conducting searches every month, without a well ranking website, you basically don’t exist to potential customers. Your goal should be to appear on the first page of search results because 75 percent of internet users never scroll past the first page. For those who appear in the top 5 results, they’ll get over 75 percent more clicks. To achieve these results, you must have a solid SEO strategy to get your website ranking.
Use Relevant Keywords
The foundation to an SEO strategy is the keywords used within your website. Keywords are relevant words and phrases pertaining to the topic of your website’s content. When strategically placed within website content, search engines index your site based on the keywords to generate search results when an internet user types in a related search query. (more…)