5 Marketing Ideas

3 Marketing Ideas that are Ingenious and Affordable

3 Marketing Ideas that are Ingenious and Affordable

In the pre-digital age, marketing was usually a simple matter of dollars and cents: spend more, get more. There were only so many ways to reach people, and those avenues were rigidly controlled: expensive TV spots, giant billboards on the highway, glossy magazine spreads…that sort of thing. Big money was the only way to get a ticket to that game. But fortunately, the rules have changed. Today, you can reach people more easily than ever before. And if you can pull off something ingenious, people will respond. So before you start loosening the purse strings, think about just how far you can get with a great idea.

Interactive contests

Think about it: if you can engage with the interests of your audience, you can draw them into your world and get them thinking about what you can do for them. Launch a fun contest through your social media channels that encourages people to participate in a creative way. Ask them to do something fun like a picture contest, or engage them with a trivia game they can share with their friends. Offer the winner a free version of your product or service to get the word out to everyone who plays. Check out the fun contest we did for San Diego Startup Week!

Proactive participation

If you go out into the community and bring your skills to their table, it’s a win-win situation. You get to help others while letting them know about you and what your company does. It’s more subtle than marketing, but it can have an even more dramatic effect. Proving that you’re useful to others by meeting them where they live will encourage them to seek you out down the line when they find that they need what you’re selling. And in the meantime, you can really do some good.

Socially conscious networking

Your social networking platforms – Twitter, Facebook, and so forth – don’t have to be about direct appeal to the consumer. You can use them to engage with the issues that concern you and your company. You may be talking about something wholly unrelated to what you do, but when people start to take notice of who’s speaking, they’re likely to follow you further than you’d think. Remember: you get more flies with a honey pot than you do with a spider web.

5 Businesses That Use Social Media Like Pros

5 Businesses That Use Social Media Like Pros

5 Businesses That Use Social Media Like Pros

Not leveraging social media isn’t really an option anymore. From small, local businesses to giant international brands, your digital footprint matters as much as any other aspect of your business. It’s a responsibility, but it’s also an opportunity. With a good social media campaign, you can engage more intimately with your customers than you’ve ever been able to before.

Here are some businesses that have succeeded in engaging with their community in novel and effective ways. (And stick around – Ideator has some ideas about that too.) (more…)

tips-for-startup

The Ultimate Guide on How to Use Social Media For Business

The Ultimate Guide on How to Use Social Media For Business

Business is about relationships, and in this day and age, relationships can ignite,  flourish, and even sour – entirely through social media channels. There’s nothing trivial or oblique about it: the judicious use of social media has to be front and center to any 21st century marketing plan. It’s how the vast majority of your customers interact with you, find out about you, and ultimately, judge you. Given how quickly reputations are made and fade these days, it’s never been clearer that a deep, sustained, and positive social media experience is absolutely critical to a company’s success. (more…)

To Win Long Term, Know Your Customer Better

She’s 5’7”, drives an Audi A4, listens to NPR and Will.I.Am, watches Game of Thrones, has a master’s degree, has visited over 12 countries, and can present to an audience but still gets shy when asked: “What do you do?”  She’s an excellent project manager, but is still challenged selling herself.  She reads a few PDFs about what I do before I meet her.  There are 8 million of “her” in the U.S.  I’m not talking about my ideal girl; I’m talking about one segment of my ideal audience.

Knowing your customers is a crucial step, but even if you know them well, you still have to place a bet on where they are heading.  Remember the Apple vs. Flash war? Apple won.  Remember Kodak? (Those in Gen Z, born 1995 – 2012, may have never heard of them.)  Forbes contributor Alan Hall explains of Kodak: (more…)

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