Business or product launch

You have everything in place. You’ve taken all the important steps. From having a business idea to validating it. Building a team to creating goals for them. Finding advisors and using them to create a business plan. And finally, developing your product or service. Now it’s time to launch your business or product.

Prepare to Launch

You have done everything you need to do for a proper product launch. Within Ideator, visit the “Find Customers” category in the “Resources” section of the website. This category holds resources you will want to use to get your product or service out to as many customers as possible.

Since you want your launch to go as smoothly as possible, here are some things to keep in mind as you go forward.

Minimize Product Development Time

It’s easy to be captivated by developing your product or service. While it’s an important part of the process, don’t spend all of your resources (time and money) developing it. These resources must also be saved for a proper product launch. Plus you’ll be making iterations of the product or service, so take that into consideration when trying to make it “perfect” for the release.

Be Adaptable

Team members may become stuck in their ways with the product or service as it’s developed. As new information and research comes in, it needs to be utilized in a beneficial way. Remain open minded and adaptable to change for your product. This can be the difference between a moderate and a massive success for your launch.

Remain Patient

A new product or service is going to take time to become familiar to consumers. Remain patient as you and your marketing team educate your target market about what you have to offer.

Know Exactly How and Where to Sell

Your business should know how your product is going to be constructed from start to finish, where you are going to sell it, how you’re going to market, and how your product is going to be provided to your customers.

Research to Find the Target Market

Attempting to sell your product or service to the entire world is not going to end well. You need to establish a target market. Have members of your team research what your ideal target market is and focus on them exclusively in the beginning.

Product Launch Checklist

With a product launch around the corner, there are a few more things that you need to keep in mind before you cut the ribbon. This product launch checklist will help you to keep your product launch on track and make it a success across the board, both during and after the launch.

Goals and metrics are clear and visible by all team members.
Know how the product is going to be created.
Have enough inventory, if applicable, for an initial rush of purchase orders.
The payment plan is established and has been tested.
Set a date and time for your launch.
Establish clear and concise tasks and duties for each department or individual in the company during the new product launch.
Leaders should know how to launch a product by following the same steps as you. This will help you to go into the launch with a team and not have to do it alone.
All important and pertinent information is accessible and handy by all team members.
Equipment and tools are prepared and ready to go for the launch.
Online documentation via websites has been updated and is accurate, complete with contact information and FAQs.
Press releases have been prepared and are ready to distribute.
You have a backup plan for the most likely or most difficult scenarios that may happen during your business launch.
Create a launch party. Make it fun!

You can check in with Ideator to get full support for your product launch with other Ideators, advisors, and resources. There is no reason that your business launch has to fail, and we want to make sure that you have everything on your side to make it a massive success.